Marketing Trends in a New Multicultural Society: November 2011

Monday, November 14, 2011

I would like to have this post be a dialogue to build knowledge on what is unique about marketing to US Hispanics.

Please post comments in response to the following question:

In your opinion, what are unique factors about marketing to Latinos in the US?

Hispanic and Multicultural Marketing Research and Analysis

I have been a market researcher and marketing consultant dedicated to the Latino market since the early 1980's. I have seen the fast growth of the Hispanic market from about 10 million people in 1980 to over 50 million now. I have also witnessed the evolution of the relationship between Latinos and technology. Hispanics have been quick at adopting new communication technologies to enhance their cultural roots and behaviors.

Our book "Hispanic Marketing: A Cultural Perspective" was published in 2005 and it is based on many years of experience with many large corporations who connect with Latino consumers. A new and expanded version of the book is forthcoming in August 1 of 2011 with the title: "Hispanic Marketing: Connecting with the New Latino Consumer ." A synopsis of the new edition and some of the endorsements can be found by clicking here.

Please feel free to contact me at 850 583 0378

Or by email by clicking here

Marketing Trends in a New Multicultural Society

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Monday, November 14, 2011

Dialogue: Uniqueness of Marketing to Latinos in the US

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